Grant McCracken: The Problem With Brands Assuming Familiarity

Grant McCracken: The Problem With Brands Assuming Familiarity
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When pizza boxes act as Trojan horses, carrying a payload of asymmetrical brand communications.

Grant McCracken, Cultureby
  • 26 april 2011

Have a look at this “Food for thought” card, please. There it is at the top of the screen. It appeared recently with my store-bought pizza.

Optimism, action, imagination and conversation, all of these are good things. And I agree that food is an important link with the world.

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