Grant McCracken: The Problem With Brands Assuming Familiarity

Grant McCracken: The Problem With Brands Assuming Familiarity

When pizza boxes act as Trojan horses, carrying a payload of asymmetrical brand communications.

Grant McCracken, Cultureby
  • 26 april 2011

Have a look at this “Food for thought” card, please. There it is at the top of the screen. It appeared recently with my store-bought pizza.

Optimism, action, imagination and conversation, all of these are good things. And I agree that food is an important link with the world.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.