Honest Logos Get Straight To The Point

Honest Logos Get Straight To The Point

Victor Hertz redesigned brand logos to express a more “truthful” perspective on the effects of products by “reveal­ing the actual con­tent of the com­pany."

Kyana Gordon
  • 18 april 2011

Victor Hertz, a freelance photographer and graphic designer, based in Stockholm, Sweden came up with the clever idea for “Honest Logos.” The tongue-in-cheek series was created as Hertz’s way to express the true effects of products by “reveal­ing the actual con­tent of the com­pany.” View the full set here on Flickr.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.