Victor Hertz redesigned brand logos to express a more “truthful” perspective on the effects of products by “reveal­ing the actual con­tent of the com­pany."

Victor Hertz, a freelance photographer and graphic designer, based in Stockholm, Sweden came up with the clever idea for “Honest Logos.” The tongue-in-cheek series was created as Hertz's way to express the true effects of products by “reveal­ing the actual con­tent of the com­pany.” View the full set here on Flickr.

Victor Hertz

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