Hot Wheels Installs Loop On Highway [Pic]

Hot Wheels Installs Loop On Highway [Pic]

Ad campaign transforms the small-scale track loop into a life size billboard.

Emma Hutchings
  • 5 april 2011

Toy car company Hot Wheels had an innovative idea for their latest advertising campaign. Instead of a regular billboard, they decided to erect a giant loop-the-loop on the side of a highway overpass in Bogota, Columbia. The image on the facade will be familiar to anyone who has seen the toy racing circuits Hot Wheels have sold for many years.

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