Hot Wheels Installs Loop On Highway [Pic]
Ad campaign transforms the small-scale track loop into a life size billboard.
Toy car company Hot Wheels had an innovative idea for their latest advertising campaign. Instead of a regular billboard, they decided to erect a giant loop-the-loop on the side of a highway overpass in Bogota, Columbia. The image on the facade will be familiar to anyone who has seen the toy racing circuits Hot Wheels have sold for many years.
[via The Daily What]