Hot Wheels Installs Loop On Highway [Pic]

Hot Wheels Installs Loop On Highway [Pic]

Ad campaign transforms the small-scale track loop into a life size billboard.

Emma Hutchings
  • 5 april 2011

Toy car company Hot Wheels had an innovative idea for their latest advertising campaign. Instead of a regular billboard, they decided to erect a giant loop-the-loop on the side of a highway overpass in Bogota, Columbia. The image on the facade will be familiar to anyone who has seen the toy racing circuits Hot Wheels have sold for many years.

Hot Wheels

[via The Daily What]

+Billboard campaign
+Hot Wheels
+outdoor advertising

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