A critique of consumer culture must answer both the human itch for excited engagement and the call of the damaged Earth.

This article titled “The ‘I’m-happy-I’m-green’ consensus won’t placate our lust for novelty” was written by Pat Kane, for The Guardian on Tuesday 26th April 2011 08.00 UTC

To see the deep roots of hyper-consumerism in our lives, take the average broadsheet paper (let’s say, one dearest to both our hearts) and read the whole of each page – editorial and ads. In elegantly typeset prose, we enjoy its cosmopolitan and concerned world-view: all points are weighed and considered. Yet inserted into these spaces are messages from a much narrower domain. I did a basic ad count on this very title over the last week. Consumer electronics of all kinds tops the list; next come holidays, financial services, furniture and cars.

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