How to Facilitate Long-Term Behavior Change
In short? Start small, remember that ability trumps motivation, enlist the motivated - and try to out-game Facebook.
A recent post by Stephanie Aaron at SVA’s Interaction Design blog provided us with a few insights into behavioral change, following her attendance at the Healthcare Experience Design Conference. While in Stephanie’s case, these insights are specifically directed at motivating behavior changes that could lead to a healthier society (and lower healthcare spending), we feel these can also be applied to any behavior – from personal objectives to those that could scale towards broader impact. We’ve gathered some of her key observations from the conference below: