Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film
Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.
Morgan Spurlock’s new documentary POM Wonderful Presents: The Greatest Movie Ever Sold (the pomegranate juice drink bought the naming rights for the film) shines a spotlight on the business of product placement. Hyatt Hotels is one of the many brands and companies featured in the movie and they invested $700,000 on transparent advertising and even a 30-second commercial within the film. Because not only is product placement the subject matter of The Greatest Movie Ever Sold, it is also the source of its entire funding.