Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film

Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film
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Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.

Emma Hutchings
  • 21 april 2011

Morgan Spurlock’s new documentary POM Wonderful Presents: The Greatest Movie Ever Sold (the pomegranate juice drink bought the naming rights for the film) shines a spotlight on the business of product placement. Hyatt Hotels is one of the many brands and companies featured in the movie and they invested $700,000 on transparent advertising and even a 30-second commercial within the film. Because not only is product placement the subject matter of The Greatest Movie Ever Sold, it is also the source of its entire funding.

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