Hyundai Creates Giant Augmented Reality Installation For New Viral Ad

Hyundai Creates Giant Augmented Reality Installation For New Viral Ad
Advertising

Possibly the first instance of an ad created solely with an augmented reality projection.

Dave Pinter, PSFK
  • 6 april 2011

To promote their new Accent sedan, Hyundai has released a viral video of an augmented reality projection on the side of a building. We’ve seen some impressive projections in the past but what takes this one to the next level is the addition of an actual car suspended on the building face and a driver who walks down the wall to get in it.

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