Possibly the first instance of an ad created solely with an augmented reality projection.

To promote their new Accent sedan, Hyundai has released a viral video of an augmented reality projection on the side of a building. We’ve seen some impressive projections in the past but what takes this one to the next level is the addition of an actual car suspended on the building face and a driver who walks down the wall to get in it.

Hyundai [via Jalopnik]

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