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Ikea’s Maze-Like Layout Results In Huge Amount Of Impulse Buying

Ikea’s Maze-Like Layout Results In Huge Amount Of Impulse Buying
Design

According to Alan Penn, professor of architecture at University College in London, the store is designed to confuse shoppers and lead them on a long path full of subliminal messages and cheap, enticing products.

Emma Hutchings
  • 7 april 2011

Alan Penn, professor of architecture at University College London, UK, has estimated that 60% of purchases from Ikea are impulse buys, i.e. items shoppers didn’t plan on getting before they entered but were enticed into purchasing.

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