Immersive Is The Google AdWords Of Intelligent Digital Signage

Immersive Is The Google AdWords Of Intelligent Digital Signage
technology

Immersive Labs is developing futuristic "Minority Report" style ads that respond and change based on factors such as time of day, weather, age and attention span.

Parneet Gosal
  • 21 april 2011

Picture a digital advertisement that is able to recognize your gender and display products that your peer group would wear for that time of day, and that day’s weather. You and your friends are able to pick the items you like and move them to the shopping cart using the ad’s touchscreen interface. While this may sound a lot like Minority Report, companies are in fact working on delivering intelligent, multi-touch, multi-user digital signs in high traffic environments like retail stores, airports and hotels. One such company is Immersive Labs, who unveiled their technology at TechStars NYC ‘s Demo Day.

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