Interest Graphs And The Future Of Social Commerce
Om Malik considers how social commerce will evolve beyond group buying and 'liked' merchandise or product recommendations.
We're very interested in the notion of social commerce, which currently seems to hold different meanings for different people, from group buying to commerce within a social network to integration of socially-influenced recommendations – where is this all going? A recent article by Om Malik on GigaOm shed some light on the potential evolution of what we collectively refer to as ‘social commerce.' While Malik's full piece is worth the read, we're mulling over the key idea that the future of social commerce lies around the interaction between interest graphs and commerce, to ultimately generate transactions. To elaborate;