The director at Myrmidon Books explores the truth behind the e-commerce giant.

The director at Myrmidon Books explores the truth behind the e-commerce giant.

Statements such as “but Amazon takes 60%” can easily be misinterpreted. Amazon, along with all retailers, does demand big discounts. But, like other retailers, this is based on the cover price. Whatever Amazon decides to discount is effectively between the retailer and the reader. The publisher and author’s share is unaffected.

The spectre of returns looms large for publishers of all sizes. Bricks-and-mortar retailers buy books, pay for them, but then later – months, sometimes years later – send them back for credit. We expect about half of what we sell to come back at some point. The killer is, we never quite know when returns are coming. They arrive at our distributors, truly a sack of bad pennies, and it gets us down to know that everything we’ve sold this month has just been wiped out – or worse – by stock coming back.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in