The fashion designer has directed three ads for the U.S. market starring Rachel Bilson.

Designer Karl Lagerfeld has directed three commercials for Magnum ice cream featuring the actress Rachel Bilson (“The O.C.”) and model Baptiste Giabiconi. The first advert, Photo Mood, with Bilson playing a fashion model at a photo shoot, premiered at the Tribeca Film Festival in New York last week and can be seen on the Magnum website. The following two commercials, with Bilson starring as an art student and a prima ballerina, will roll out over the next few weeks.

The ad campaign is being used to promote the ice cream brand, a leading name in the UK since 1987, as it launches in the United States. Magnum will be aiming to take a bite out of the market share dominated by other premium labels like Häagen-Dazs. Magnum

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