Life And Times: Jay-Z’s Editorial Play
The multi-talented entrepreneur enters the online publishing realm, where he'll serve as editorial director and lead curator.
Rapper, designer and all-around businessman Jay-Z (via his company SC | Enterprises) is expanding his brand’s reach by launching a lifestyle site called Life And Times. While the site’s content – music, style, art & design and gadgetry, is not terribly differentiated from other publications, what Life And Times can claim and lead in building ‘intrigue’ with is Jay-Z as its editorial director and lead curator. He will work directly with a small staff to produce the site’s curated content.