Local Governments Sell Ads To Counter Economic Woes

Local Governments Sell Ads To Counter Economic Woes
Advertising

Cash-hungry governments are selling advertising space on school buses and in other public areas to help generate revenue.

Timothy Ryan, PSFK Labs
  • 19 april 2011

Cash-strapped and recession-weary local governments have turned to advertising in public areas for a stopgap solution to their budget woes.  Marketing consultants and government officials are collaborating on projects turning public school cafeterias, yellow school buses, and waiting rooms of public offices into prime space for advertisements. Though the expected revenue from such advertising is relatively small compared to most deficits- a district selling ads on 250 school buses could expect to earn a million dollars annually- proponents argue that it could make the difference between keeping an athletic team, or hiring a new teacher.

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