Long Brands: Unlocking Cultural Artifacts
The New York Cosmos story presents the possibility of brands as cultural artifacts, to cease and be revived as is culturally necessary. What if brands, and more importantly their value, could be ‘unlocked’ when the right season returned?
April 8th, 2011 witnessed the PSFK Conference in NYC, dedicated to identifying emerging trends across advertising, art, business, design, retail, and technology. As a valuable feature of its program, PSFK invited speakers from previous years’ conferences to give quick updates. These updates revealed whether the proposed trends had endured, and cultivated a sense of continuity between conferences.