Usage of the otherwise harmless word will soon merit a fine of as much as $4,500 in China's capital.

On grounds of promoting “hedonism and spiritual emptiness,”  the municipal government of Beijing will be implementing a full ban on using the word “luxury” beginning April 15th.

After the 15th, companies that mount public advertisements in that bear the word or statements to its effect will be fined by as much as $4,500.

According to state media, the usage of “luxury” and other similar words underscores and dramatically widens the gap between the rich and poor.

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