Mattel’s Sustainability Strategy: Design It, Make It, Live It

Mattel’s Sustainability Strategy: Design It, Make It, Live It
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The toy maker announces it's progress in the green initiative and will be hosting two events this spring.

Emma Hutchings
  • 26 april 2011

Barbie manufacturer Mattel, Inc. last week announced the company’s continuing attempts to be green and responsible with its “Design It, Make It, Live It” sustainability strategy. Focusing on reducing its environmental impact from the design of products through to their distribution, the company outlined its progress in a number of areas.

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