A new McDonald's ad created an uproar in the Philippines for allegedly depicting prepubescent sexuality.

A recent McDonald's ad, pushing its new McSavers menu in the Philippines, was lambasted by the Catholic Church as being sinful for its depiction of early-childhood sexuality. The ad shows two kindergarten-aged kids talking by the slide, discussing whether or not they are boyfriend and girlfriend. McDonald's then pulled the ad to end the controversy.

Was this reaction too extreme? Judge for yourself. Watch the video below.


[via Gawker]

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in