British papers' transatlantic readership figures are impressive – but how to make money out of the States is less certain.
The headline really writes itself: “The Brits are Coming.” It’s an Oscars night boast translated for a multimedia world. It means that BBC World News America is now available on public broadcasting stations all over the US (with more cash going in to drive up BBC.com’s monthly online visiting figures over 15m). It means that the Guardian has dispatched a high-powered editorial and finance team to New York to build digital awareness, news coverage and cash flow on an 10.75m comScore estimate of monthly American visitors to guardian.co.uk.
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