22Squared talk about their smartphone-based research on what triggers brand talk.

22Squared is an agency with expertise in consumer advocacy and conversation generation around a brand. Insights from their previous research, titled ‘Why People Talk: 8 Ways to Inspire Conversation Around Your Brand,’ can be found on Slideshare.

They are currently working with Consumer Insights Inc. on a new project that leverages smart phone surveys. We caught up with their Chief Strategy Officer, Brandon Murphy, and Senior Project Manager John Doyle from Consumer Insights Inc. to talk about the “Word of Mouth Talk Trigger” study.

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