Monocolumn: The Salone Series: Back To Business At The Fiera

Monocolumn: The Salone Series: Back To Business At The Fiera
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For all the fun of the galleries, warehouse exhibitions and street parties elsewhere in Milan, the vast Rho fairground on the city’s outskirts is where the real business of Salone takes place.

Monocle
  • 14 april 2011

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

For all the fun of the galleries, warehouse exhibitions and street parties elsewhere in Milan, the vast Rho fairground on the city’s outskirts is where the real business of Salone takes place. Across 24 halls, each one the size of a couple of aircraft hangars, the world’s leading furniture companies show their new collections to buyers and press, to architects, and to each other. It’s an unrivalled spectacle – a lot of pleasure and, after a few hours, a fair bit of pain too.

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