Cinema owners plan to not screen blockbusters made by studios involved in a premium VoD plan.
This article titled “US cinemas threaten not to show films in video-on-demand dispute” was written by Josh Halliday, for guardian.co.uk on Wednesday 13th April 2011 10.40 UTC
US cinema chains are threatening to banish some films from their screens in response to a contentious video-on-demand plan by several Hollywood studios to allow new releases into living rooms within weeks of their big screen debuts.
Four of the six major film studios – Universal, Sony, Warner Bros and Fox – plan to make new releases available to rent online just two months after their cinema debut. New releases will be available to rent for (£18) under the premium VoD proposals, set to be introduced in the US later this month.