technology

A new scheme, mydata, plans to "empower" consumers by giving them access to personal information held by businesses.

Piers Fawkes, PSFK
  • 12 april 2011

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This article titled “Consumers to have access to personal marketing data held by businesses” was written by Mark King, for The Observer on Saturday 9th April 2011 23.06 UTC

Consumers should get digital access to data held on them by companies under a scheme to be announced next week. The data would help people switch products and organisations more easily and save money by being able to monitor, for example, their energy usage.

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