Blood Concept is a new perfume line by an independent Italian company providing four unisex fragrances which reference the basic blood types.

Blood Concept is a new perfume line by an independent Italian company providing four unisex fragrances which reference the basic blood types. They've aligned their fragrant activity with the evolution of man: Perfume O (‘primeval Africa’), Perfume A (‘stable land', Perfume B (unpredictable itineraries) and Perfume AB (metropolitan skyline).

All launched at Esxence, the niche perfumery trade show in Milan this April. Perfume blog Fragrantica, managed to gain this quote from founders of the brand, Giovanni Castelli and Antonio Zuddas:

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