Nike+ & YesYesNo Make Art With Their Feet

Nike+ & YesYesNo Make Art With Their Feet
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The sportswear brand teamed up with the interactive collective to create a project which generates works of art from the movements and travel paths of runners.

Claudia Cukrov
  • 27 april 2011

Nike+ recently teamed up with interactive collective YesYesNo to create a project which generates works of art from the movements and travel paths of runners.

To celebrate the launch of the Nike Free Run+ 2 City Pack, YesYesNo ran a two-day workshop with the Nike crew producing ‘Paint With Your Feet’; custom-built software which utilizes Nike+ GPS to map participants’ ‘speed, consistency and unique style’ and turn the run data into unique, one-of-a-kind works of art.

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