In Brief

The new bottles will start distribution this month and will be available in all key Western European markets and retailers by May 2011.

Pantene, the haircare brand manufactured by Procter & Gamble will begin shipping its new plant-based shampoo and conditioner bottles to Western Europe this month, with expansion plans to the rest of the world over the next two years. A first for the hair care industry, the sustainable packaging is made from sugarcane and will be featured in Pantene’s Pro-V Nature Fusion line. Sugarcane-derived plastic has significant environmental benefits: it consumes over 70% less fossil fuels and releases over 170% less greenhouse gases per ton than traditional petroleum-based plastic. Anne Johnson, director of GreenBlue’s Sustainable Packaging Coalition adds:

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