The new bottles will start distribution this month and will be available in all key Western European markets and retailers by May 2011.

Pantene, the haircare brand manufactured by Procter & Gamble will begin shipping its new plant-based shampoo and conditioner bottles to Western Europe this month, with expansion plans to the rest of the world over the next two years. A first for the hair care industry, the sustainable packaging is made from sugarcane and will be featured in Pantene's Pro-V Nature Fusion line. Sugarcane-derived plastic has significant environmental benefits: it consumes over 70% less fossil fuels and releases over 170% less greenhouse gases per ton than traditional petroleum-based plastic. Anne Johnson, director of GreenBlue's Sustainable Packaging Coalition adds:

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