Branded Entertainment: P&G And Walmart To Continue “Family Movie Night”
The success of their made-for-TV movies means five more will air on NBC this year.
Procter & Gamble and Walmart’s Family Movie Night partnership, which launched this time last year on NBC, has proved so successful that they have announced five further family-friendly productions for this year. Research indicates that families across America want more entertainment options that are family-oriented so they can sit down and watch TV together as a group. Family Movie Nights advertise quality movies that are good for the whole family, with ‘teachable moments’ and family-friendly commercials in the ad breaks.