P&G’s Coupon Copy Fail

P&G’s Coupon Copy Fail
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What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective?

John Ryan
  • 26 april 2011

What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective? Let’s just say the folks at The Post Punk Kitchen Forum had all sorts of fun dreaming up new tag lines for Procter & Gamble’s latest mailer. For example, their proposed copy for the above P&G image:

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