PSFK Challenges The Purple List To Think About Media Buyers

PSFK Challenges The Purple List To Think About Media Buyers
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PSFK asks the Purple List: How has our digital age broadened a media buyer's creative horizons?

Dory Carr-Harris, PSFK
  • 25 april 2011

Recently, PSFK put a question to our network of experts, the Purple List, to tell us:

How has our digital age broadened a media buyer’s creative horizons?

We posed this question to kick off a series of interviews that we will be conducting over the next few weeks with the top industry honchos to get their take on what makes a great media buyer, similar to our Skills of a Rockstar Planner project.

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