PSFK asks the Purple List: How has our digital age broadened a media buyer's creative horizons?

Recently, PSFK put a question to our network of experts, the Purple List, to tell us:

How has our digital age broadened a media buyer’s creative horizons?

We posed this question to kick off a series of interviews that we will be conducting over the next few weeks with the top industry honchos to get their take on what makes a great media buyer, similar to our Skills of a Rockstar Planner project.

As the Purple List weighs in, we are starting to get a sense of the challenges of trying to plan and buy media in an age where the digital landscape is constantly changing, and how these fluctuations have altered the standard by which we judge the overall success of a campaign.

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