The New York Cosmos Chief Marketing Officer shares his views on the importance of observational research, and the collegiate moment that shaped his approach to communications.

Dan Cherry III will be one of the speakers at our upcoming PSFK CONFERENCE NY 2011. Dan is Chief Marketing Officer for The New York Cosmos.

An entrepreneur at heart, Dan has made a career influencing global brands spanning key consumer & lifestyle categories. Prior to joining The New York Cosmos, Dan was Managing Partner & Director of Brand Strategy at Anomaly, named one of Fast Company’s Most Innovative Companies. In anticipation of the conference, we bring you a few thoughts from Dan:

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