PSFK Conference Speaker Interview: John Gerzema
The author and president of Brandasset Consulting talks about his current work, in anticipation of the upcoming PSFK Conference 2011.
John Gerzema will be one of the speakers at our upcoming PSFK CONFERENCE NY 2011. John is president of Brandasset Consulting and Young & Rubicam’s Brandasset Valuator, and author of the Wall Street Journal best-seller Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live. In anticipation of the conference, we bring you a few thoughts from John :