The author and president of Brandasset Consulting talks about his current work, in anticipation of the upcoming PSFK Conference 2011.

John Gerzema will be one of the speakers at our upcoming PSFK CONFERENCE NY 2011. John is president of Brandasset Consulting and Young & Rubicam’s Brandasset Valuator, and author of the Wall Street Journal best-seller Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live. In anticipation of the conference, we bring you a few thoughts from John :

What is the most exciting challenge that you’re addressing right now?

I’m trying to figure out the barriers to growth for a very hot and culturally relevant e-tailer. I’m also trying to figure out how to visualize our database in new and exciting ways. Hans Rosling has upped the game.

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