The Director of Communications for The New York Cosmos talks about the unique story angles that make people all over the world pay attention to the rebirth of America’s most beloved soccer club.

Theresa Tran will be one of the speakers at our upcoming PSFK CONFERENCE NY 2011.Theresa is the Director of Communications for The New York Cosmos. She takes both a strategic and creative approach to communications and finds the unique story angles that make people all over the world pay attention to the rebirth of America’s most beloved soccer club–even without a professional team at this time. Prior to The New York Cosmos, she was President/Founder of Tease Marketing, Director of Communications for Nike’s Jordan brand and also worked for DKNY, BMW and Miramax Films. In anticipation of the conference, we bring you a few thoughts from Theresa:

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