(Video) PSFK SALON AUSTIN: Future of Mobile Marketing Session I
Experts in the field talk about what's on the horizon for mobile marketing.
During this year’s SXSW Interactive Festival, we hosted PSFK SALON AUSTIN at The Driskill Hotel. We brought together leading thinkers in the field of mobile marketing with experts featured in PSFK’s Future of Mobile Tagging report. We’re posting video coverage of the event here for all those who were unable to attend or would like to revisit the Salon’s lively discussion.
Marketers are using mobile technology to enhance consumer engagement at each stage of the purchase path. Salon participants discussed themes that are emerging around the use of mobile tags and other innovations in mobile marketing. The first panel of this year’s PSFK SALON AUSTIN included panelists Faris Yakob, Chief Innovation Officer, MDC+Partners; Noah Brier, former Head of Planning, The Barbarian Group; Renee Alexander Hamilton, Social Media Director, UNICEF; Aaron Sedlak, Creative Director, Sarkissian Mason; and was moderated by Piers Fawkes, founder of PSFK.