In anticipation of this week's PSFK SALON Los Angeles, SVP, Director of Experience and Applied Technology for RAPP speaks about transmedia.

Gunther Sonnenfeld will be one of the speakers at our upcoming PSFK SALON Los Angeles. Gunther is a global strategist, social technologist and storymaker. He currently serves as the SVP, Director of Experience and Applied Technology for RAPP, whose clients include Skype, Adobe, HP, Toyota, Bank of America and Unilever. He is co-founder of ThinkState, a non-profit group that provides unique online tools for collaborative storytelling, and an adjunct professor at the Miami Ad School. Currently, he is also a writer, producer, and developer on Algren, a multi-platform narrative on the life and times of Nelson Algren, featuring unique perspectives from the writers, directors and artists he influenced, including Lou Reed, Russell Banks, David Mamet, Philip Kaufman, Michael Mann, Johnny Depp, Wayne Kramer and Art Shay. In anticipation of the salon, we bring you a few thoughts from Gunther:

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