In anticipation of next week's PSFK SALON Los Angeles, the founder of DILEMMA offers his thoughts on transmedia.

J.C. Christofilis will be one of the speakers at our upcoming PSFK SALON Los Angeles. J.C. is the founder of LA-based marketing agency DILEMMA, which specializes in branded entertainment initiatives utilizing multi-platform storytelling tactics. Prior to launching DILEMMA, J.C. spearheaded countless business development, marketing communications, content production, distribution, strategic planning, and branding initiatives for an eclectic roster of companies including Sony Pictures, Disney Consumer Products, iO Film, Mandalay Pictures and many more. J.C. has written, directed and produced numerous award winning media projects. His transmedia horror experience “Chopper” launches this Summer. In anticipation of the salon, we bring you a few thoughts from J.C.:

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