In anticipation of this week's event, Scott Walker shares some thoughts on transmedia, and gives a teaser of what the Salon's discussion might touch upon.

Scott Walker will be the moderator at our upcoming PSFK SALON Los Angeles. Scott's company, Brain Candy, LLC, explores new models of entertainment that provide participatory opportunities for fans to collaborate with creatives. It has launched “Runes of Gallidon” as a participatory  commercial property. Scott views transmedia storytelling as an ideal framework for this kind of value co-creation, and he has explored this connection by co-founding the Transmedia L.A. Meetup and creating Shared Story Worlds, a site that highlights and discusses participatory properties. In anticipation of the salon, we bring you a few thoughts from Scott:

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