Psychological Surveys Help Advertisers Target Your Personality Type

Psychological Surveys Help Advertisers Target Your Personality Type
Advertising

The Mindset Media company determines consumers attributes and predicts what ads will interest them.

Emma Hutchings
  • 7 april 2011

Mindset Media offers companies the power to refine their target market based on the audience’s personalities. Using psychological surveys to determine emotional responses and consumption patterns, people are divided into groups according to 21 different ‘elements’.  The eight groups, known as ‘Mindset Profiles’ are: Traditionalists, Get-Alongs, Realists, Passives, Actives, Liberals, Conservatives, and Rebels. Each of these personality types has their own distinctive traits and preferences.

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