Puffin Brings Bite-Sized Literature to UK Cereal Boxes

Puffin Brings Bite-Sized Literature to UK Cereal Boxes
Gaming & Play

British supermarket Asda, Penguin UK imprint Puffin, and the estate of Roald Dahl have teamed up with the hopes of reinvigorating literature in the eyes of younger audiences.

Stephanie Pottinger
  • 13 april 2011

British supermarket Asda, Penguin UK imprint Puffin, and the estate of Roald Dahl—the British writer most popular for his fantastical children’s books—have teamed up with the hopes of reinvigorating literature in the eyes of younger audiences. They’ll do it by mixing bite-size chunks of Dahl’s greatest works right into British kids’ frosted flakes.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.