The new car is the the brand's first smaller vehicle and has been designed with city-dwellers in mind.

Last night PSFK was invited to the US launch party of Range Rover’s new car, the Evoque. The new car is the the brand’s first smaller vehicle and has been designed with city-dwellers in mind.

As part of the event, the car brand presented their City Shapers – folks who are acting as brand ambassadors for the car (including yours truly). The other New York City Shapers are founder & editor of Coolhunting.com, Josh Rubin; co-founder of Marchesa, Georgina Chapman; NY Jets cornerback, Darrelle Revis, professional tennis player Serena Williams, journalist, Bevy Smith.

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