Rapha Mobile Cycle Club: A Brand Hub On Wheels

Rapha Mobile Cycle Club: A Brand Hub On Wheels
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A literal "truck stop" cafe and gallery space is taking the Rapha brand on the road.

Dory Carr-Harris, PSFK
  • 14 april 2011

Rapha, the luxury cycle apparel company, has given a new meaning to shop-on-the-go. The Rapha Mobile Cycle Club is a gallery, shop and cafe all in one. Housed in a converted 7.5 tonne truck, the mobile hub will drive around stopping at a new event each week, one being the Paris-Roubaix Challenge, as well as the two Etape du Tour sportives.

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