Rebranding South Korea To Increase Tourism [Headlines]

Rebranding South Korea To Increase Tourism [Headlines]

"A two-year 'Visit Korea' program is aimed at getting travelers to conjure lava caves and beaches – not Hyundai cars and North Korea nuclear talks – in weighing a visit to South Korea."

Dan Gould
  • 20 april 2011

The country aims to polish its image to encourage new visitors.

“Visit Korea” is a two-year, government-sponsored promotion currently under way to push another side of the country that many perceive as an emerging industrial behemoth still technically at war with its unpredictable neighbor to the north.

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