Meditation grows in New York City, with several groups using social media and other unlikely methods to spark engagement.

In 2011, providing aid to the earthquake victims in Japan has consumed the world’s consciousness at the macro level. Closer to home, New Yorkers are focusing on a different sort of social aid—reinventing age-old meditation techniques to recharge the city that never sleeps. But, diverging from traditional approaches to meditation, one NYC-based group is  harnessing social media, audience engagement, and trendspotting to spread mediation to the masses.

Leading the charge is a movement called I Meditate NY, powered by Art of Living. What makes them unique from similar organizations in New York City?

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