ReMakes: Managing The Residue Of Billboards Through Upcycling
An innovative startup provides a sustainable solution which maximizes advertising leftovers.
Billboards continue to be a very effective medium for increasing brand awareness but Springwise has pointed to their under appreciated environmental impact:
They are replaced as often as once every month, with each one generating up to one hundred pounds of plastic to be disposed of in landfills. Not only does this have a negative impact on the environment, it is also costly for the companies managing the disposal process.
ReMakes is a US based start up which aims to remedy these ills. They have created sets of four table mats cut from the PVC material of reclaimed billboards. Customers can opt to retain the original design of the billboard or instead choose a matte black finish. These unique place mats reduce disposal costs for companies and also ensure that the PVC doesn’t end up in environmentally harmful landfills.