Renault Connects Motor Show Attendees With Facebook Using RFID

Renault Connects Motor Show Attendees With Facebook Using RFID
technology

As guests perused the cars, they could swipe their RFID card at a scanning station and "Like" the cars, sharing the car and associated content on their Facebook page in real-time.

Lea Geyser
  • 27 april 2011

At this year’s AutoRAI, the motor show in Amsterdam, Renault used RFID technology to connect attendees with their social networks. Upon arrival, guests were given free RFID cards that stored their Facebook log-in details. As guests perused the Renault cars, they could swipe their RFID card at a scanning station and “Like” the cars, sharing the car and associated content on their Facebook page in real-time.

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