A contemplation on how entertainment culture is being changed and possibly damaged as creators take money from brands.

PSFK were invited to a screening recently of Morgan Spurlock’s new movie. The documentary director, possibly best know for his hit Supersize Me, has turned his attention to advertising and product placement.

The movie however seems rushed and doesn’t have a clear message. At first, the Greatest Movie Ever Sold seems to be a swipe at the advertising industry but the film ends more as a contemplation on how entertainment culture is being changed and possibly damaged as creators take money from brands. Early on, Spurlock shows advertising agencies avoiding his inquiries but a few brave souls like David Art Wales and Faris Yakob are featured openly discussing the business. The story changes though while Spurlock camps it up and exemplifies how he has to change his movie to take advantage of all the deals he’s made with brands.

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