Sara Lee’s Social Couponing Campaign

Sara Lee’s Social Couponing Campaign
technology

The brand used social networking sites and email referrals to generate massive response.

Emma Hutchings
  • 20 april 2011

SocialTwist‘s social marketing solution helped brand Sara Lee advertise its Jimmy Dean D-Light sandwiches with a month-long social couponing campaign. People were offered a $1 coupon for any package of Jimmy Dean D-Light 4 count sandwiches, or if they shared the offer with 3 or more friends, a $2.50 coupon. SocialTwist’s Tell-a-Friend platform helped customer referrals via email and social networking sites like Facebook and Twitter. The campaign also included ads on Walmart.com and AllYou.com.

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