Smirnoff's ‘Peelable' Caipiroska Bottles
Compelling, unique design can make the product itself a differentiated, branded marketing vehicle.
Promotional bottles of Smirnoff's new flavored ‘Caipiroska' bottles will be packaged and ‘skinned' like the fruit they are flavored as – lemon, strawberry and passion fruit. The packaging can be ‘peeled' off, much like the skin of the fruit they represent.
A great example of attention-getting, interesting packaging – and how the product (bottle) itself can serve as a highly differentiated marketing vehicle.