Compelling, unique design can make the product itself a differentiated, branded marketing vehicle.

Promotional bottles of Smirnoff's new flavored ‘Caipiroska' bottles will be packaged and ‘skinned' like the fruit they are flavored as – lemon, strawberry and passion fruit. The packaging can be ‘peeled' off, much like the skin of the fruit they represent.

A great example of attention-getting, interesting packaging – and how the product (bottle) itself can serve as a highly differentiated marketing vehicle.

Smirnoff

[via Comunicadores]

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in