Smirnoff’s ‘Peelable’ Caipiroska Bottles

Smirnoff’s ‘Peelable’ Caipiroska Bottles

Compelling, unique design can make the product itself a differentiated, branded marketing vehicle.

Paloma M. Vazquez
  • 4 april 2011

Promotional bottles of Smirnoff’s new flavored ‘Caipiroska’ bottles will be packaged and ‘skinned’ like the fruit they are flavored as – lemon, strawberry and passion fruit. The packaging can be ‘peeled’ off, much like the skin of the fruit they represent.

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