A film documents the labour of love that goes into artworks exhibited at the NOVA Contemporary Culture Festival.

At PSFK we’ve previously been enchanted by how beautiful the labor of creating art can be. Process-based artworks and artful documentary skills are the perfect match and they combine in wonderful harmony in ROJA NOVA’s documentary of their 2010 exhibition at the MIS-Museum of Image and Sound in Sao Paolo Brazil.

Though the video is an hour in length it highlights a diverse range of talents and is a real treat for the senses. Each of the artists also provides insight into how they perceive the increasingly essential tension between business acumen and artistic flair

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