The Emotional Impact Of Money

The Emotional Impact Of Money
Innovation

A test explores the link stress plays in our financial decisions.

Timothy Ryan, PSFK Labs
  • 25 april 2011

However we’d like to believe our decisions with money are rooted in practicality, social scientists are examining the central role emotions play in most financial decisions. And with the 1980’s relaxation of lending rules and regulations flooding the market with available money, this could be a cause for concern.

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