The Levi Strauss Barbecue Project

The Levi Strauss Barbecue Project
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Sarah Rouse-Higgins' student packaging work looks and feels like a beautiful idea in need of a business opportunity.

Paloma M. Vazquez
  • 26 april 2011

Our attention was recently caught by the the Levi Strauss Barbecue Sauce Project – and the student work of Sarah Rouse-Higgins. According to Sarah, whom designed this lovely packaging;

The Levi Strauss Barbecue Sauce Project was an ode to the roots of the company. Before taking off with denim, they also sold dry goods. I used gold rush era advertisements as the inspiration for the labels. It was important to maintain the look of the company during that time while re-marketing it for a limited edition line of barbecue sauce.

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